If you've found this page, it's very likely you're here because you want to drive more qualified traffic to your website. There are several effective methods to do this: one is banner ads, another is search engine optimization (copy editing and programming pages to perform well in search engines). Find out about our search engine optimization services (the link will open in a new window so you can continue learning about effective banner ad design).
A new report from AdKnowledge has revealed that 60 percent of customers who buy or register on a website after clicking on a banner ad do so within 30 minutes of clicking. Another 30 percent convert to customers within a week.
Blue Cat Design offers custom banner ad creation in a variety of formats: Macromedia Flash banners, media rich banners, animated GIF banners.
According to the recent DoubleClick 2002 Full-Year Ad Serving Trends, released January, 2003, click-through rates are nine times higher on rich media ads (such as Flash banners) than those of non-rich media ads. DoubleClick found that rich media usage grew 43% during 2002.
Experts from online advertisement company Solbright: "Macromedia Flash banner ads enable advertisers to obtain tremendous clickthrough rates, enhancing brand recognition and ultimately increasing revenue" ("The Inside Edge: Using Macromedia Flash In Online Advertising", March 2001).
Wired Digital Rich Media study reports: "In the area of click rates, on average, all three advertisers participating in the study realized a 340 percent increase in user clickthrough with rich media (Flash is the leading rich media technology)".
Macromedia reports a Flash banner ad for a Mother's Day promotion at Maceys.com experienced a 19% click-through rate.!
The animated banner ad below is an example of the custom Shockwave Flash banner ad animations that Blue Cat Design produces using Macromedia Flash. This Shockwave Flash banner ad streams in quickly and is a media rich banner ad with multiple animated text messages, numerous transition effects, layered animation and an interactive "replay" button.
(Click the "Replay" button on the Flash banner ad above to see the Flash banner play again, or click the "Click Here" to be sent to our Contact page.)
The following two ad banners use interactive CGI programming in addition to animated GIF images. This allows the polls to be "mini-forms" capable of submitting poll information and selected variables to the client site.
The four ad banners below are in animated GIF format - a cross-platform, cross-browser format that plays without any plug-ins.
We would be happy to discuss how our custom banner ads could help build and enhance your online brand. Our creative development team can offer a complete range of banner ad design and programming from animated GIF banner ads to Flash banner ads to full-blown media-rich Flash banners that incorporate video, audio and interactive features. We can also help with banner ad copy writing and copy editing.
Please use our interactive reply form to contact us and one of our representatives will contact you about banner ad creation by phone.
Toll-free: 1-888-BLUE CAT or phone 905-753-1017 Mon-Fri 9am-5pm EST
fax:905-753-2777 or e-mail.