Blue Cat Design
Shockwave Flash Animation and Rich Media Ads
If you've found this page, it's very likely you're here because you want to drive more qualified traffic to your website. There are several effective methods to do this: one is banner ads, another is search engine optimization (copy editing and programming pages to perform well in search engines). Find out about our search engine optimization services (the link will open in a new window so you can continue learning about effective banner ad design).
According to the recent DoubleClick 2002 Full-Year Ad Serving Trends, released January, 2003, click-through rates are nine times higher on rich media ads (such as Flash banners) than those of non-rich media ads. DoubleClick found that rich media usage grew 43% during 2002.
Experts from online advertisement company Solbright: "Macromedia Flash banner ads enable advertisers to obtain tremendous clickthrough rates, enhancing brand recognition and ultimately increasing revenue" ("The Inside Edge: Using Macromedia Flash In Online Advertising", March 2001).
Wired Digital Rich Media study reports: "In the area of click rates, on average, all three advertisers participating in the study realized a 340 percent increase in user clickthrough with rich media (Flash is the leading rich media technology)".
Macromedia reports a Flash banner ad for a Mother's Day promotion at Maceys.com experienced a 19% click-through rate.!
The animated Flash banner ad below is an example of the custom Shockwave Flash animations that Blue Cat Design produces using Macromedia Shockwave Flash. This Shockwave Flash banner ad streams in quickly and is a media rich banner ad with multiple animated text messages, numerous transition effects, layered animation and an interactive "replay" button.
(Click the "Replay" button on the banner ad below to see the Flash banner play again, or click the "Click Here" to be sent to our Contact page.)
We also design and produce custom online commercials and animated intros using Macromedia Flash. These media-rich Flash animations combine animation, sound effects, music, and interactivity. A Flash animated intro can add drama and excitement to a site and is typcially placed on the site's splash/opening page.
Click here to see an example Flash animated intro we created for a client. At the end of the Flash animation, don't forget to move your mouse over the square chrome buttons to hear the mouse-over sound effect before closing the window.
And to see our Blue Cat Design Flash animated intro, make sure you've closed the previous Flash example browser window, then click here.
We would be happy to discuss how our custom Flash animations could help build and enhance your online brand. Our creative development team can offer a complete range of Macromedia Flash programming from Flash banner ads to Flash animated intros to full-blown media-rich Flash sites that incorporate video, audio and interactive features.