Call Center CRM Customer Relationship Management Firm Minacs Worldwide launches official website

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Minacs Worldwide Inc. launches official corporate website

Port Hope, October, 1997

Canada's largest call center firm, Minacs Worldwide launched the company's first official website today. The site developed by Blue Cat Design, one of the nation's leading strategic internet marketing firms, features interactive call center community-based activities and forums.

"We were delighted to work with such a progressive CRM solutions company as Minacs. We developed an innovative community-based site with a contemporary visual interface to serve as a virtual hub for call center staff," said Christine Collie Rowland, CEO and Creative Director of Blue Cat Design.

"Prior to meeting Christine Rowland of Blue Cat Design, our company had tried two separate web designers, neither of whom could satisfy our expectations. Admittedly, we are a demanding client who is very particular about our internet presence," said Jason Craine, Administrator, Interactive Marketing and Research, Minacs. "By outsourcing both the design and search engine registration to Blue Cat, our company gained a decisive advantage over our industry competitors in terms of targeted on-line exposure."

About Minacs Worldwide Inc.

Headquartered in Toronto, Minacs Worldwide delivers multi-medium CRM customer relationship solutions, including advanced CRM services and e-customer care, to a prestigious client base in 20 languages. Minacs is recognized across the industry as a leader in providing sophisticated CRM solutions in 20 languages using leading-edge help desk software and highly trained call center specialists. Minacs Worldwide contact center services employ more than 4,500 people in 20 locations in Canada, the United States and Europe. Minacs Worldwide (formerly The Minacs Group Inc.) continues its rapid growth and worldwide call center success under the leadership of Elaine Minacs, President & CEO . Toronto Stock Exchange (TSE: "MXW").

About Blue Cat Design:

Blue Cat Design ( is one of Canada's premier online business developers and 1999 winner of the Ontario Global Traders Award for Leadership in exporting. Since 1995, the firm has produced more than 300 sites for a diverse international clientele in the United States, Canada, Australia, Mexico, and the Caribbean. More on Blue Cat Design.


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