FOR IMMEDIATE RELEASE
Port Hope, July 5, 1999
MTD Canada, manufacturer of MTD Yard Machines, Yard-Man, Lawnflite and Snowflite brands, launched the company's first official Web site today. The extensive corporate site produced by Blue Cat Design contains an interactive search engine for locating MTD authorized local service outlets across Canada, customer resources and hundreds of pages of bilingual product information on MTD outdoor power equipment including MTD Yard Machines, Yard-Man, Lawnflite and Snowflite.
"Our task was to design and produce a site that was a fit for MTD Canada's overall marketing scheme, and to give the company a new way to reach its customers," said Christine Collie Rowland, CEO and Creative Director of Blue Cat Design. "By identifying the MTD brand with the best in interactive customer tools, Blue Cat Design was able to position MTD Canada as a technology-savvy online brand."
About MTD Canada:
In 1963 MTD purchased Sehl Engineering in Kitchener Ontario. Ever since, MTD has been manufacturing outdoor power equipment in Canada. MTD Canada is the only company that manufactures a full line of mowers, riders, tractors and snowthrowers in Canada. MTD manufactured products - MTD Yard Machines, Yard-Man, Lawnflite and Snowflite outdoor power equipment - are sold across Canada as well as exported to 15 countries on 4 continents.
About Blue Cat Design:
Blue Cat Design (www.bluecatdesign.com) is one of Canada's premier online business developers and 1999 winner of the Ontario Global Traders Award for Leadership in exporting. Since 1995, the firm known for its ethical search engine optimization expertise, has produced more than 300 sites for a diverse international clientele in the United States, Canada, Australia, Mexico, and the Caribbean. More on Blue Cat Design.