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Blue Cat Design - Award-winning Web design firmNew media design including Banner Ad Design, Flash Animated Banner Ads, Banner Ad Production

Blue Cat Design SEO Search Engine Promotion Optimization Services

SEO Search Engine Promotion and Optimization Services - Case Study - Travel Industry

During the past nine years of promoting client sites on the Internet, Blue Cat Design's Internet marketing specialists have learned the search engine optimization techniques that achieve high rankings. We've had ongoing success generating website traffic to client websites through ethical SEO copywriting and optimization services for a complete search engine positioning and sales conversion strategy.

Search Engine Ranking Case Study - Victoria Inn

SEO CASE STUDY:

Client: The Victoria Inn, a resort inn in a unique heritage building on the south shore of Rice Lake at Gore's Landing, Ontario.
Category: Travel Industry; Travel Packages; Accomodation; Restaurant
SEO Challenge:

The Victoria Inn wanted to use its website (which was also designed and created by Blue Cat Design) as a reservation sales tool to attract new bookings for the inn.

To achieve these goals, potential inn guests needed to find the site for a range of keyword phrases which included country inn, dining, wedding packages, weekend packages and activity-related travel packages, etc..

For the broadest possible sales and bookings, the keyword phrases needed to work with local and regional geographical locator terms - and also with broad searches without location terms so that the inn would attract both national and international customers.

With those sales goals in mind, Blue Cat Design's SEO team performed both Search Engine Optimization Copy Writing and Editing in adding to HTML code optimization in order to achieve top search engine ranking in popular search engines and attract both local, regional and international prospects to their site.

Results:

We were able to achieve more than 379 TOP TEN ranking positions including 333 TOP 5 rankings, and 152 #1 ranking positions!

The inn's site ranking positions work equally well for regional keyword phrases and for the broad-based searches. For example, we were able to achieve TOP 10 rankings for each of the following keyword phrases: Ontario wedding packages (#1 ranking), romantic wedding packages Ontario (#1 ranking), romantic wedding packages Toronto (#1 ranking), romantic wedding packages (#7 ranking) romantic honeymoon packages Caribbean (#6 ranking)

The sales conversion rate for the targeted keywords developed by Blue Cat Design resulted in the website becoming a powerful sales generator for the inn - accounting for more than 85% of all reservation bookings!

The search engine results were for the internet's most popular search engines (Google, Alta Vista, MSN Search, MSN, Lycos, AOL, and Yahoo). You can view the search engine results below.

Below are the search engine ranking results (415 TOP 20 rankings including 379 TOP 10 rankings, 333 TOP 5 rankings, and 152 in #1 ranking positions) we were able to achieve for our client in the Internet's most popular search engines (Google, Alta Vista, MSN Search, MSN, Lycos, AOL, and Yahoo).
Google search results on Feb. 5, 2004 at google.com
90 TOP 20 positions including 88 TOP 10 positions, 85 TOP 5 positions AND 36 (36) #1 ranking positions
Search Engine
Ranking Position
Keyword Phrase Searched
Total Number
of Matches
#1,#2 Ontario country inns 136,000
#1,#2 Ontario romantic country inns 22,000
#1,#2 elegant country inn Ontario 26,800
#5,#6 elegant country inn 316,000
#1,#2 Ontario weekend packages 207,000
#5 Ontario weekend packages Toronto 66,600
#5 romantic weekend packages Toronto 21,700
#1 weekend packages Northumberland County 2,630
#1 Ontario wedding packages 54,900
#1 romantic wedding packages Ontario 17,800
#1 romantic wedding packages Toronto 22,700
#7 romantic wedding packages 188,000
#6 romantic honeymoon packages Caribbean 93,200
#1,#2 couples massage weekends Ontario 6,780
#1,#2 massage weekends Ontario 15,000
#3 couples massage weekends 19,200
#1 Ontario retreats 44,600
#1,#2 southern Ontario retreats 13,000
#3 Ontario tranquility 21,700
#2 tranquility Canada 96,800
#1,#2 country dining in southern Ontario 63,600
#1,#2 country dining in Ontario 215,000
#1,#2 Ontario country dining 218,000
#1,#2 Ontario country restaurants 379,000
#1,#2 dining in southern Ontario 106,000
#4 dining in Ontario Canada 526,000
#1,#2 country dining in Canada 792,000
#11 southern Ontario restaurants 116,000
#5 Ontario tourism links 403,00
#1,#2 activities and sports Ontario 301,000
#1,#2 heritage getaway packages Canada 14,400
#1,#2 heritage getaway packages Ontario 8,550
#1,#2 Kawartha Lakes getaway packages 3,910
#1,#2 native culture heritage getaway packages 6,220
#1 First Nation Pow Wow weekend 7,520
#13 Canadian Canoe Museum 43,600
#4 Petroglyphs Provincial Park 3,070
#4 Canadian eco tours and eco tourism 29,300
#1,#2 canoe and cycling packages Ontario 6,770
#1,#2 canoe and cycling packages 18,800
#1,#2 cycling packages Ontario 15,500
#1,#2 canoe packages Ontario 23,200
#5 golf packages Ontario 731,000
#5 Ontario golf packages 752,000
#2,#3 fishing packages Rice Lake Ontario 8,680
#1,#2 dog sledding ecotourism packages Ontario 1,360
#4 dog sledding ecotourism Ontario 1,660
#1,#2 artisan studio tour package Ontario 445
#1,#2 artisan studio tour package 2,445
#1,#2 artisan studio tour Ontario 1,870
#1 artisan studio tours 11,200
#2 artisan workshop tours 5,790
#1,#2 Rice Lake river cruises 55,100
#1,#2 Ontario cruise packages 152,000
#1,#2 river cruise packages in Ontario 23,900
#3,#4 Gore's Landing 5,170
#9 country inn east of Toronto 145,000
Lycos search results on Feb.1, 2004 at lycos.com
38 TOP 10 positions including 37 TOP 5 positions AND THIRTY-ONE (31) #1 ranking positions
Search Engine
Ranking Position
Keyword Phrase Searched
Total Number
of Matches
#1 Ontario country inns 29,009
#2 Ontario country inn 92,674
#1 Ontario romantic country inns 766
#1 country inn east of Toronto 29,009
#1 Ontario wedding packages 19,430
#1 Ontario weekend packages 27,646
#1 romantic wedding packages Ontario 374
#1 romantic wedding packages Toronto 277
#1 couples massage weekends Ontario 100
#1 massage weekends Ontario 881
#1 romantic weekend packages Toronto 355
#1 Ontario retreats 23,596
#1 southern Ontario retreats 214
#1 country dining in southern Ontario 948
#1 country dining in Ontario 83,290
#1 country dining in Canada 133,871
#1 dining in southern Ontario 8,410
#1 Ontario country dining 83,290
#2 activities and sports Ontario 134,339
#1 heritage getaway packages Canada 935
#1 heritage getaway packages Ontario 339
#1 heritage getaway packages 1,116
#3 Petroglyphs Provincial Park 935
#1 canoe and cycling packages Ontario < 300
#1 canoe and cycling packages 1,209
#1 cycling packages Ontario 8,644
#1 Ontario cycling packages 8,644
#1 canoe packages Ontario 18,534
#2 Ontario canoe packages 18,534
#1 golf packages Ontario 45,405
#3 fishing packages Rice Lake Ontario 131
#2 dog sledding ecotourism Ontario 108
#1 artisan studio tour package 96
#1 artisan studio tours 671
#1 Rice Lake river cruises 63
#1 river cruise packages in Ontario 5,996
#1 Gore's Landing 341
#8 country inn east of Toronto 29,398
HotBot search results on Feb. 3, 2004 at hotbot.com
25 TOP 20 positions including 18 TOP 10 positions, 12 TOP 5 positions AND SIX (6) #1 ranking positions
Search Engine
Ranking Position
Keyword Phrase Searched
Total Number
of Matches
#4 Ontario country inn 60,561
#1 elegant country inn Ontario 5,018
#8 elegant country inn 77,400
#2 romantic wedding packages Ontario 3,020
#11 romantic wedding packages Toronto 2,758
#1 couples massage weekends Ontario 625
#4 massage weekends Ontario 2,588
#13 romantic weekend packages Toronto 2,837
#1,#2 country dining in southern Ontario 14,188
#9 country dining in Ontario 52,997
#17,#19 country dining in Canada 199,990
#2 Petroglyphs Provincial Park 1,427
#2 canoe and cycling packages Ontario 780
#6 canoe and cycling packages 4,582
#6 cycling packages Ontario 3,275
#1 Ontario cycling packages 3,484
#14 fishing packages Rice Lake Ontario 1,990
#16 fishing packages Rice Lake 7,737
#11 dog sledding ecotourism Ontario 174
#7 artisan studio tours 4,800
#1 Rice Lake river cruises 5,045
#7 river cruise packages in Ontario
#1 Gore's Landing 4,886
MSN search results on Feb. 3, 2004 at msn.com
31 TOP 20 positions including 27 TOP 10 positions, 25 TOP 5 positions AND SEVEN (?) #1 ranking positions
Search Engine
Ranking Position
Keyword Phrase Searched
Total Number
of Matches
#4 Ontario country inn 57,720
#10 Ontario romantic country inns 2,632
#12 Ontario weekend packages 19,600
#2 romantic wedding packages Ontario 2,774
#10 romantic wedding packages Toronto 2,511
#1 couples massage weekends Ontario 536
#4 massage weekends Ontario 2,410
#13 romantic weekend packages Toronto 2,588
#1,#2 country dining in southern Ontario 13,092
#9,#13 country dining in Ontario 51,338
#3,#4 dining in southern Ontario 24,131
#1,#5 heritage getaway packages Ontario 1,436
#1 First Nation Pow Wow weekend 6,509
#2 Petroglyphs Provincial Park 1,400
#2 canoe and cycling packages Ontario 729
#6,#14 canoe and cycling packages 4,467
#5,#6 cycling packages Ontario 3,040
#14 fishing packages Rice Lake Ontario 1,712
#8 dog sledding ecotourism packages Ontario 86
#11 dog sledding ecotourism Ontario 168
#1 artisan studio tour package Ontario 244
#1 artisan studio tour package 1,948
#7 artisan studio tours 4,651
#1 Rice Lake river cruises 4,717
#8 river cruise packages in Ontario 4,499
AltaVista search results on Jan. 31, 2004 at altavista.com
67 TOP 20 positions including 54 TOP 10 positions, 40 TOP 5 positions AND ELEVEN (11) #1 ranking positions
Search Engine
Ranking Position
Keyword Phrase Searched
Total Number
of Matches
#10 Ontario country inns 22,060
#11 Ontario romantic country inns 4,337
#13,#14 Ontario weekend packages 23,538
#6 romantic wedding packages Ontario 7,960
#7 romantic wedding packages Toronto 7,504
#1,#2 couples massage weekends Ontario 1,693
#1,#2 massage weekends Ontario 3,474
#15 Ontario weekend packages Toronto 11,343
#13,#14 Ontario weekend packages 23,538
#14 romantic weekend packages Toronto 4,724
#16,#17 Ontario retreats 19,599
#1 southern Ontario retreats 458
#6 Ontario tranquility 7,819
#3,#4 country dining in southern Ontario 1,379
#4,#5 country dining in Ontario 50,432
#4 country dining in Canada 208,402
#2,#3 dining in southern Ontario 2,442
#7,#8 Ontario country dining 53,739
#14,#15 Ontario country restaurants 70,319
#10 dining in Ontario Canada 37,255
#8 southern Ontario restaurants 3,304
#11,#12 activities and sports Ontario 143,133
#1,#2 heritage getaway packages Canada 277
#1,#2 heritage getaway packages Ontario 185
#1,#2 heritage getaway packages 782
#3,#4 native culture and history packages Canada 19,757
#2 First Nation Pow Wow weekend 2,899
#5 Petroglyphs Provincial Park 956
#2,#3 canoe and cycling packages Ontario 988
#1,#2 canoe and cycling packages 4,327
#2,#3 cycling packages Ontario 5,683
#15,#16 canoe packages Ontario 7,922
#6 golf packages Ontario 9,079
#9 fishing packages Rice Lake Ontario 5,333
#4 dog sledding ecotourism packages Ontario 143
#6 dog sledding ecotourism Ontario 239
#1,#2 artisan studio tour package Ontario 188
#1 artisan studio tour package 1,021
#4 artisan studio tours 3,582
#1,#2 Rice Lake river cruises 9,773
#3,#4 river cruise packages in Ontario 16,168
#3,#4 Gore's Landing 2,691
#7 country inn east of Toronto 52,929
#1 Gore's Landing 4,769
Yahoo search results on Jan.30, 2004 at yahoo.com
86 TOP 20 positions including 79 TOP 10 positions, 64 TOP 5 positions AND THIRTY (30) #1 ranking positions
Search Engine
Ranking Position
Keyword Phrase Searched
Total Number
of Matches
#10,#11 Ontario country inns 61,600
#1,#5 Ontario romantic country inns 10,500
#4,#6 Ontario weekend packages 153,000
#5 Ontario wedding packages 44,400
#1,#2 romantic wedding packages Ontario 12,300
#1,#8 romantic wedding packages Toronto 11,200
#3 romantic honeymoon packages Caribbean 86,500
#1,#2 couples massage weekends Ontario 1,110
#1,#5 massage weekends Ontario 10,800
#4 couples massage weekends 24,700
#2,#4 Ontario weekend packages Toronto 108,000
#1,#12 romantic weekend packages Toronto 20,300
#5 Ontario retreats 83,300
#1 southern Ontario retreats 19,000
#11,#18 Ontario tranquility 37,400
#4 tranquility Canada 149,000
#1,#2 country dining in southern Ontario 67,000
#1,#2 country dining in Ontario 288,000
#1,#2 country dining in Canada 913,000
#1,#3 dining in southern Ontario 132,000
#1,#2 Ontario country dining 274,000
#1,#2 Ontario country restaurants 428,000
#9,#10 dining in Ontario Canada 711,000
#8,#9 southern Ontario restaurants 178,000
#1,#7 activities and sports Ontario 486,000
#1,#2 heritage getaway packages Canada 30,400
#1,#2 heritage getaway packages Ontario 14,800
#1,#2 native culture heritage getaway packages 2,730
#1 First Nation Pow Wow weekend 50,700
#2 Petroglyphs Provincial Park 8,480
#11 Canadian eco tours and eco tourism 31,700
#1,#2,#5 canoe and cycling packages Ontario 1,870
#1,#2 canoe and cycling packages 27,100
#1,#2 cycling packages Ontario 15,800
#1,#6 canoe packages Ontario 27,000
#5 golf packages Ontario 144,000
#4,#11 fishing packages Rice Lake Ontario 8,450
#1,#12 dog sledding ecotourism packages Ontario 372
#1 dog sledding ecotourism Ontario 752
#1,#5 artisan studio tour package Ontario 581
#1 artisan studio tour package 34,500
#1 artisan studio tour Ontario 2,000
#1 artisan studio tours 43,000
#15 artisan workshop tours 46,200
#1,#2 Rice Lake river cruises 21,700
#2,#14 Ontario cruise packages 203,000
#1,#2 river cruise packages in Ontario 155,000
#5,#9 Gore's Landing 21,900
#4,#8 country inn east of Toronto 141,000
AOL search results on Feb. 3, 2004 at aol.com
78 TOP 20 positions including 75 TOP 10 positions, 72 TOP 5 positions AND THIRTY-ONE (31) #1 ranking positions
Search Engine
Ranking Position
Keyword Phrase Searched
Total Number
of Matches
#2,#3 Ontario country inn 25,267
#2,#3 Ontario country inns 6,047
#1,#2 Ontario romantic country inns 1,954
#1,#2 elegant country inn Ontario 1,241
#1,#2 Ontario elegant country inn 1,241
#2 elegant country inn 14,201
#1,#2 Ontario weekend packages 9,334
#5,#6 Ontario weekend packages Toronto 3,794
#15,#16 romantic weekend packages Toronto 1,601
#1 weekend packages Northumberland County 204
#1 Ontario wedding packages 2,247
#1,#2 romantic wedding packages Ontario 1,507
#1 romantic wedding packages Toronto 1,774
#5 romantic honeymoon packages Caribbean 5,327
#1,#2 couples massage weekends Ontario 595
#1,#2 massage weekends Ontario 627
#3 couples massage weekends 821
#1 Ontario retreats 1,941
#1,#2 southern Ontario retreats 541
#3 Ontario tranquility 961
#2 tranquility Canada 4,407
#1,#2 country dining in southern Ontario 2,887
#1,#2 country dining in Ontario 10,801
#1,#2 Ontario country dining 10,801
#1,#2 dining in southern Ontario 4,521
#12 southern Ontario restaurants 5,121
#1,#2 Ontario country restaurants 17,267
#9 dining in Ontario Canada 25,334
#1 country dining in Canada 39,734
#6 Ontario tourism links 17,734
#1,#2 activities and sports Ontario 14,267
#1,#2 heritage getaway packages Canada 1,101
#1,#2 heritage getaway packages Ontario 655
#1,#2 Kawartha Lakes getaway packages 197
#1,#2 native culture heritage getaway packages 619
#1,#2 native culture heritage travel packages 2,467
#1 First Nation Pow Wow weekend 445
#5 Petroglyphs Provincial Park 139
#7 Canadian eco tours and eco tourism 3,587
#1,#2 canoe and cycling packages Ontario 281
#1,#2 canoe and cycling packages 707
#1,#2 cycling packages Ontario 613
#1,#2 Ontario cycling packages 613
#1,#2 canoe packages Ontario 894
#4 golf packages Ontario 40,801
#4 Ontario golf packages 39,867
#2,#3 fishing packages Rice Lake Ontario 681
#3 dog sledding ecotourism Ontario 85
#1 dog sledding ecotourism packages 95


Custom SEO Search Engine Promotion and Optimization to Improve Search Engine Ranking

We don't use gimmicks or unscrupulous search engine spam techniques that could get your site removed and "blacklisted" from search engines. Instead we perform legitimate optimized copy writing and programming that meets search engine rules and makes for top search engine ranking positions that last and continue to perform well for months and, in many cases, years.

Learn more about our Search Engine Optimization Copy Writing and Optimized Programming Services. Read more of our client SEO case studies.

You'd be hard pressed to find a more net-savvy experienced team to handle your SEO Search Engine Promotion and Optimization project. But don't just take our word for it - read some of our client testimonials below.


Client Testimonials about our Search Engine Promotion and Optimization Services

"Blue Cat Design's strength in search engine positioning has placed us in the top out of several hundred thousand for our targeted keywords. That strength was the primary reason why I went with Blue Cat Design and you have definitely exceeded my expectations. Thank you and your staff for an excellent job."
Mark Stepanek, International Seal - FNGP

"This letter serves as a thank you and a testimony to your expertise. From a business perspective, I can expound the financial benefits: the website paid for itself with increased reservations in two months. You have edited copy so that the search engines always bring our website up in the first five to ten entries on a keyword search. So thank you again for the website. It is the most important part of my marketing strategy."
Donna Cane, Victoria Inn

"I've been very pleased with the search engine ranking results that Blue Cat Design was able to achieve, both when we initially set up our www.teeterhangups.com site three years ago, and more recently with our newest site, www.proinversion.net. Google searches have resulted in the top 5 listings for many of our key marketing phrases."
Kimberly Grotzke, Teeter Hang Ups

"It's been six years since Blue Cat Design created our website and I remain very happy with the site and especially with how effective you've been at keeping it at the top of the search engines results list (#1 and #2 for two sets of important keywords). My website is beautiful and I get constant emails and phone calls about the items pictured."
Robin A. Kopit, Extraordinary Doors

"Having newly added a related business (houseboat rentals) to our existing marina business, we decided to set up a web site through Blue Cat Design to promote the service and it has been one of the best decisions.
Blue Cat came highly recommended and has lived up to the recommendation. Approximately 80% of our first year bookings has been as a result of the web site. The site has been placed within the top ten of three major search engines and daily queries come from all over Ontario as well as some of the north eastern states."
Diane Audley, Audley's Cove Marina

"The high search engine rankings that Blue Cat Design achieved for the site has allowed us to do our own bookings for the villa online; we have now canceled our rental agency. In the past 11 weeks, we have already booked 9 weeks - and with no agency commission! Our web site has allowed us to increase profit by 30%."
Michael Perron, Villa Papillon

"Blue Cat's strength lies in its exemplary creative direction coupled with proven interactive marketing success."
Jason Craine, The Minacs Group Inc.

"We selected Blue Cat because they have the combination of internet marketing expertise and creativity we were looking for. Christine and her team really impressed us with their depth of knowledge, technical experience, design skills and follow-through -- without being intimidating."
Lynn M. Kane, Assistant Vice President, Retail Marketing Group,
M&T Bank (Manufacturers and Traders Trust Company)


Read more client testimonials.


We invite you to contact Blue Cat Design to discuss your SEO Search Engine Optimization requirements and arrange a quotation.


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For high rankings in search engines and proven traffic building techniques such as search engine promotion and optimization services, SEO copywriting, and SEO consulting, contact Blue Cat Design.