Blue Cat Design
SEO Search Engine Promotion Services
SEO Search Engine Optimization Services - Case Study
During the past nine years of promoting client's sites on Internet, Blue Cat Design's Internet marketing specialists have learned the search engine promotion techniques that work. We've had ongoing success generating website traffic to client websites through SEO copywriting and optimization services for a complete search engine positioning and conversion strategy.
Here's an example SEO Case Study - Legge Fitness Stores
Legge Fitness Stores offers one of the largest selections of quality fitness and therapy products in Canada. With two store locations in Southern Ontario, they have over 7,000 square feet of professional fitness products.
The goal for their internet site (which was also designed and created by Blue Cat Design) was to attract new customers to their store locations and also to attract online shoppers in both Canada and the USA to their ecommerce store.
With those goals in mind, Blue Cat Design's SEO team performed both Search Engine Optimization Copy Writing and Editing in adding to code optimization in order to make their site attract their target clientele.
We were able to achieve more than 130 top 10 search engine rankings, including 99 top 5 positions and 29 #1 positions!
The site's top ranking positions included non-geographical keyword phrases relating to fitness equipment and fitness products so that potential distant customers outside their geographical area would find their site. The site also worked for keyword combinations relating to to fitness equipment and fitness products in conjunction with the business location in order to bring new customers into their physical stores.
Blue Cat Design's Search Engine Promotion and Optimization Services have made it possible for Legge Fitness Stores to achieve their business goals of increased numbers of customers to their stores and they are receiving online orders from across Canada and the United States.
The search engine results were for the internet's most popular search engines (Google, Alta Vista, AOL, and Yahoo). You can view the search engine results below.
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Below are the search engine ranking results (130 TOP 10 rankings, including 99 TOP 5 rankings, and 29 in #1 search positions) we were able to achieve for our client, Legge Fitness Stores, in the Internet's most popular search engines (Google, Alta Vista, MSN Search, AOL, and Yahoo).
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GOOGLE search results on Jan. 7, 2004 at google.com
34 TOP 10 positions including 27 TOP 5 positions
AND SEVEN (7) #1 positions
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Search Engine Ranking Position | Keyword Phrase Searched | Total Number of Matches |
| #1 | cardiovascular exercise products | 280,000 |
| #1,#2 | cardiovascular home exercise products | 204,000 |
| #5 | cardiovascular exercise benefits | 277,000 |
| #3 | cardiovascular cross trainers | 18,000 |
| #3,#4 | deep muscle therapy machines | 22,400 |
| #2 | professional home gym equipment products | 71,500 |
| #2 | professional therapy products | 1,260,000 |
| #3 | professional weight equipment | 1,710,000 |
| #8 | professional gym machines | 70,800 |
| #10 | professional treadmill | 89,800 |
| #8, #9 | inversion table canada | 44,600 |
| #2 | f9000 inversion table | 303 |
| #5 | thumper massage products | 4,090 |
| #4,#5 | bodycraft gym equipment | 4,670 |
| #1,#2 | bodycraft strength training equipment | 3,260 |
| #7 | BodyCraft Xpress home gym | 2,530 |
| #3 | fitness stores Ontario | 336,000 |
| #7 | fitness stores Canada | 891,000 |
| #12,#13 | fitness stores | 4,300,000 |
| #1,#2 | home fitness stores | 3,530,000 |
| #1,#2 | home fitness equipment ontario canada | 56,900 |
| #1,#2 | home fitness gym equipment ontario | 25,200 |
| #6,#7 | home fitness equipment ontario | 78,900 |
| #1,#2 | gym equipment store Ontario | 29,200 |
| #2 | gym equipment store Canada | 52,600 |
MSN search results on Jan. 7, 2004 at msn.com
22 TOP 10 positions including 17 TOP 5 positions
AND SEVEN (7) #1 positions
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Search Engine Ranking Position | Keyword Phrase Searched | Total Number of Matches |
| #1 | cardiovascular exercise products | 83,911 |
| #1,#2 | professional cardiovascular exercise products | 29,851 |
| #1,#2 | home fitness stores Ontario | 14,880 |
| #1,#2 | professional exercise cycles for home use | 35,387 |
| #1,#2 | professional exercise bikes for home use | 22,607 |
| #1,#3 | professional strength training products | 156,110 |
| #1,#7 | cardiovascular home exercise products | 60,516 |
| #2 | professional therapy products | 291,544 |
| #2,#8 | stepper exercise products | 4,775 |
| #3 | cardiovascular exercise benefits | 86,423 |
| #4,#6 | home fitness stores | 697,481 |
| #4,#7 | professional home gym equipment products | 27,262 |
| #8 | professional weight equipment | 365,609 |
| #13 | cardiovascular cross trainers | 6,400 |
AltaVista search results on Jan. 6, 2004 at altavista.com
19 TOP 20 rankings including 15 TOP 10 positions and 10 TOP 5 positions
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Search Engine Ranking Position | Keyword Phrase Searched | Total Number of Matches |
| #3 | professional cardiovascular exercise products | 70,744 |
| #4 | cardiovascular exercise products | 129,562 |
| #4 | professional exercise cycles for home use | 329 |
| #5 | cardiovascular home exercise products | 102,675 |
| #5 | 2 station gym | 149,457 |
| #5,#6 | bodycraft strength training equipment | 1,576 |
| #9 | professional strength training products | 210,256 |
| #9,#10 | professional exercise bikes for home use | 2,811 |
| #2,#3 | home fitness stores Ontario | 38,525 |
| #4,#5 | gym equipment store Ontario | 9,909 |
| #8 | home fitness gym equipment ontario | 8,347 |
| #12,#13 | home fitness stores | 779,884 |
| #16 | stepper exercise products | 6,860 |
| #20 | heart rate controlled treadmills | 1,591 |
YAHOO search results on Nov. 4, 2003 at yahoo.com
25 TOP 10 rankings including 19 TOP 5 positions and EIGHT (8) #1 positions
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Search Engine Ranking Position | Keyword Phrase Searched | Total Number of Matches |
| #1 | cardiovascular exercise products | 177,000 |
| #1 | cardiovascular home exercise products | 126,000 |
| #4 | cardiovascular exercise benefits | 177,000 |
| #6 | cardiovascular cross trainers | 11,700 |
| #3 | deep muscle therapy machines | 31,800 |
| #2 | professional home gym equipment products | 43,100 |
| #2 | professional therapy products | 1,170,000 |
| #5 | professional weight equipment | 769,000 |
| #7 | professional gym machines | 47,300 |
| #10 | professional treadmill | 56,200 |
| #6 | inversion table canada | 25,400 |
| #1 | f9000 inversion table | 285 |
| #4 | thumper massage products | 3,530 |
| #3 | bodycraft gym equipment | 8,350 |
| #1 | bodycraft strength training equipment | 3,180 |
| #4 | BodyCraft Xpress home gym | 700 |
| #2 | fitness stores Ontario | 48,400 |
| #7 | fitness stores Canada | 386,000 |
| #10 | fitness stores | 1,360,000 |
| #1 | home fitness stores | 1,080,000 |
| #1 | home fitness equipment ontario canada | 40,000 |
| #1 | home fitness gym equipment ontario | 19,900 |
| #3 | home fitness equipment ontario | 49,800 |
| #1 | gym equipment store Ontario | 22,400 |
| #2 | gym equipment store Canada | 34,600 |
AOL search results on Oct 7. 4, 2003 at aol.com
36 TOP 20 rankings including 34 TOP 10 positions, 26 TOP 5 positions and SEVEN (7) #1 rankings
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Search Engine Ranking Position | Keyword Phrase Searched | Total Number of Matches |
| #1 | cardiovascular exercise products | 280,000 |
| #1,#2 | cardiovascular home exercise products | 204,000 |
| #5 | cardiovascular exercise benefits | 277,000 |
| #3 | cardiovascular cross trainers | 18,000 |
| #3,#4 | deep muscle therapy machines | 22,400 |
| #2 | professional home gym equipment products | 71,500 |
| #2 | professional therapy products | 1,260,000 |
| #3 | professional weight equipment | 1,710,000 |
| #8 | professional gym machines | 70,800 |
| #10 | professional treadmill | 89,800 |
| #8, #9 | inversion table canada | 44,220 |
| #2 | f9000 inversion table | 303 |
| #5 | thumper massage products | 4,090 |
| #4,#5 | bodycraft gym equipment | 4,670 |
| #1,#2 | bodycraft strength training equipment | 3,260 |
| #7 | BodyCraft Xpress home gym | 700 |
| #3 | fitness stores Ontario | 336,000 |
| #7 | fitness stores Canada | 891,000 |
| #13,#14 | fitness stores | 4,300,000 |
| #1,#2 | home fitness stores | 3,530,000 |
| #1,#2 | home fitness equipment ontario canada | 56,900 |
| #1,#2 | home fitness gym equipment ontario | 25,200 |
| #6,#7 | home fitness equipment ontario | 78,900 |
| #1,#2 | gym equipment store Ontario | 29,200 |
| #2 | gym equipment store Canada | 52,600 |
Custom SEO Search Engine Promotion and Optimization to Improve Search Engine Ranking.
We don't use gimmicks or unscrupulous search engine spam techniques that could get your site removed and "blacklisted" from search engines. Instead we perform legitimate optimized copy writing and programming that meets search engine rules and makes for top search engine positioning that lasts and continues to perform well for months and, in many cases, years.
Learn more about our Search Engine Optimization Copy Writing and Optimized Programming Services. Read more of our client SEO case studies.
You'd be hard pressed to find a more net-savvy experienced team to handle your SEO Search Engine Promotion project. But don't just take our word for it - read some of our client testimonials below.
Client Testimonials about our Search Engine Optimization Services
"Blue Cat Design's strength in search engine positioning has placed us in the top out of several hundred thousand for our targeted keywords. That strength was the primary reason why I went with Blue Cat Design and you have definitely exceeded my expectations. Thank you and your staff for an excellent job."
Mark Stepanek, International Seal - FNGP
"This letter serves as a thank you and a testimony to your expertise. From a business perspective, I can expound the financial benefits: the website paid for itself with increased reservations in two months. You have edited copy so that the search engines always bring our website up in the first five to ten entries on a keyword search. So thank you again for the website. It is the most important part of my marketing strategy."
Donna Cane, Victoria Inn
"I've been very pleased with the search engine ranking results that Blue Cat Design was able to achieve, both when we initially set up our www.teeterhangups.com site three years ago, and more recently with our newest site, www.proinversion.net. Google searches have resulted in the top 5 listings for many of our key marketing phrases."
Kimberly Grotzke, Teeter Hang Ups
"It's been six years since Blue Cat Design created our website and I remain very happy
with the site and especially with how effective you've been at keeping it at
the top of the search engines results list (#1 and #2 for two sets of important keywords). My website is beautiful and I get constant emails and phone calls about the items pictured."
Robin A. Kopit, Extraordinary Doors
"Having newly added a related business (houseboat rentals) to our existing marina business, we decided to set up a web site through Blue Cat Design to promote the service and it has been one of the best decisions.
Blue Cat came highly recommended and has lived up to the recommendation. Approximately 80% of our first year bookings has been as a result of the web site. The site has been placed within the top ten of three major search engines and daily queries come from all over Ontario as well as some of the north eastern states."
Diane Audley, Audley's Cove Marina
"The high search engine rankings that Blue Cat Design achieved for the site has allowed us to do our own bookings for the villa online; we have now canceled our rental agency. In the past 11 weeks, we have already booked 9 weeks - and with no agency commission! Our web site has allowed us to increase profit by 30%."
Michael Perron, Villa Papillon
"Blue Cat's strength lies in its exemplary creative direction coupled with proven interactive marketing success."
Jason Craine, The Minacs Group Inc.
"We selected Blue Cat because they have the combination of internet marketing expertise and creativity we were looking for. Christine and her team really impressed us with their depth of knowledge, technical experience, design skills and follow-through -- without being intimidating."
Lynn M. Kane, Assistant Vice President, Retail Marketing Group,
M&T Bank (Manufacturers and Traders Trust Company)
Read more client testimonials.
We invite you to contact Blue Cat Design to discuss your SEO Search Engine Optimization requirements and arrange a quotation.
      
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